Beyond persuasion: organizational efficiency and by Matthew Robert Kerbel

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By Matthew Robert Kerbel

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Based on the findings of the Carter and Reagan cases, a supplementary dataset will be used to infer how broadly applicable the initial observations may be. 3 Thirteen successes and thirteen failures were randomly selected from a universe of major domestic initiatives of the Johnson, Nixon, and Ford administrations4 and coded for mentions of resources previously suggested to play a role in the exercise of power. 5 These data will also be used for a preliminary analysis of the interaction of presidential resources.

10 Whereas we tend to think of powerful presidents as powerful individuals, it is limiting to proceed as though effectiveness derives from the actions of a single person. When journalists wrote of the policy accomplishments that came out of the early days of the Reagan administration, they often pinned credit on Reagan and his team. The relationship they shared was described in terms of its efficiency, as the White House staff was said to work well because goals were clearly defined, accepted, and enacted more or less harmoniously by the principle players.

To illustrate the findings, much attention will be paid to the experiences of two presidentsCarter and Reaganwho are interesting because of the certain similar conditions under which they entered the White House and because of the different results they initially achieved. The two former governors campaigned as outsiders who would clean up the mess in Washington, as media candidates in a time of diminished party control who looked to direct popular support for election, as individuals eager to place their imprint on government policy.

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