Nursing the Image: Media, Culture and Professional Identity by Julia Hallam

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By Julia Hallam

Principles of 'nursing' and 'nurses' hold a robust social cost. a twin of the nurse is still an emblem of being concerned and of responsibility whilst it initiatives a view of femininity, 'stereotypical' in its gender relations.How has this photo grow to be constructed?An empirical research of representations of nursing practices in Britain concentrating on exposure and promotional fabrics and their dating to renowned fictional narratives finds a powerful correlation among what are typically defined as discrete different types of signification. Recruitment photographs, offer a big resource of data and notion for these contemplating nurse education. Julia Hallam, attracts from quite a lot of assets together with biographies, advertising and recruitment literature, well known fiction and picture to discover this query. In doing so she makes an unique contribution to the debates surrounding gender and occupational identity.The booklet will offer a worthwhile source for undergraduate and postgraduate scholars on classes comparable to the social background of nursing, the certainty of healthiness and ailment, women's stories, gender reviews and sociology classes.

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Sample text

In North America, perhaps because of a greater emphasis on degree-level education for nurses, nurses were producing interesting cultural work that foregrounded the question of public opinion through historical studies of popular magazines, novels and newspapers. Hughes’ (1980) study ‘The public image of the nurse’ is typical of this approach, which uses content analysis to formulate generalisations about public opinion and identify themes that emerged in magazines throughout the period 1896–1976.

A 1955 edition of Look defined the function of the nurse as ‘giving injections, back rubs and bed baths [and] making a neat hospital bed’. A 1956 article in The Reader’s Digest claimed that ‘the responsiveness of a nurse comes more from her personality than from her formal education’, even though the nurse is required to ‘perform delicate tasks and exercise the kind of judgement that until recent years were the exclusive prerogatives of doctors’. As recently as 1971, Life reported that as a student nurse, one ‘learns the right way to take a blood pressure, read a thermometer – and even empty a bedpan’ (Hughes 1980: 63).

Contemporary feminist writings use autobiography to explore subject formation and generational change. For example, Liz Heron’s edited collection Truth, Dare or Promise: Girls Growing Up in the Fifties (1985) presents a range of accounts from women who later became feminists; Carolyn Steedman’s Landscape for a Good Woman (1986) explores theoretical constructions of working-class identity, emphasising their inability to address the complexities of her mother’s life; and Valerie Walkerdine’s Schoolgirl Fictions (1990) critiques and analyses her early working life as a primary school teacher.

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