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By David Cassady
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Extra resources for Final Fantasy VII (BradyGames Official Strategy Guides)
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A producer can make a developer's life miserable if he so chooses. Having very well-defined milestones and a solid, approved project plan can help prevent this. • Get your project canceled.
Usually small companies of just a few people, rep groups secure agreements allowing them to act as contracted salespeople on the publisher's behalf. They're responsible for knowing the product line, the target retailer's operation, publisher practices, and when to sell more versus mark down (although they must recommend the latter to their publisher first). For these services, the publisher pays them approximately 3% of net sales (all sales minus any returns). Rep groups are usually of most value in situations where the rep group's relationship and credibility with a retailer is stronger than the publisher's.
Laramée03] discusses the retail market in more detail. Selling to the Press At the same time, game magazine reporters receive previews and interview the games' developers. , delays between writing and publishing of articles) of about two to three months. Therefore, E3 previews appear in print in August or September—just in time to condition consumers for Christmas shopping. Full reviews follow a few months later, to coordinate their appearance in print with the game's release. Marketing Campaigns It is no secret that magazines tend to give better and more favorable coverage to publishers who fund their business through advertising purchases.