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By Ken Hudson
The powerful and sensible instruments defined during this robust instruction manual support businesspeople clear up difficulties, create new possibilities, and increase person and workforce functionality. Exploring the common methods companies and their leaders get stuck-being trapped by means of precedent, incremental progress, prevalent rules and strategies, and profession blockage-this reference supplies clean, ingenious options for overcoming such situations. somebody occupied with enterprise, even if in innovation, revenues, advertising and marketing, ads, enterprise improvement, or new-product improvement, will enjoy the uncomplicated instruments and tricks provided and should be greater capable of generate inventive, ecocnomic rules.
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Extra info for The Idea Generator: Tools for Business Growth
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This might force you to become more ruthless in your priorities, consider sharing some of the load, or learn how to think faster. Making a problem worse can sometimes bring out a more original solution. An example of this method in action is the following. ’ A typical solution would include reviewing the current process to identify defects. A counter-intuitive approach would be to deliberately limit product quality, leading to a cheaper price and perhaps new market opportunities. indb 18 23/4/07 5:29:21 PM Solve problems in a more powerful way Application This is a good exercise to do with a partner.
In twelve months you will have initiatives from a vast range of new sources at your fingertips. indb 27 23/4/07 5:29:23 PM TEN TOOLS TO ... 2 Design the perfect customer experience The traditional approach to improving customer service is to ask your customer to rate their experience of using your product through some form of customer satisfaction survey. This approach has its place but often leads to incremental enhancements, because you can become stuck continuing the current system. To create a leap in performance you will need to use a different lens (L2).
After building a proposition for their allocated group, each group should present and decide on the best offer. Try to test it in the next three to six months. indb 43 23/4/07 5:29:27 PM TEN TOOLS TO ... 10 Expand your usage occasions This tool builds on Tool 9. A typical problem that managers grapple with is how to maximise the consumption of a product in a specific usage occasion—for example, cereal at breakfast. By defi ning the problem in this way you are limiting your thinking—you have already decided when and how consumers could use your product.