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By William G. Forgang
Offering a singular method of enterprise coverage and strategic administration, this publication specializes in the implementation of a firm's aggressive approach all through all degrees of the association.
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Extra info for Strategy-Specific Decision Making: A Guide for Executing Competitive Strategy
Example text
The choices are driven by the owner’s need to save money. As a consequence of those decisions, the intended comfort and service are not extended to customers. Gelle’s Building Products: Debating the Value Proposition John Chudovas’s staff disagrees on the relative weights in the firm’s value proposition. Kirk Davis places a heavy relative weight on results. The products are durable, easy to install, and require minimal maintenance. Rebecca Green wants to put more emphasis on process quality through timely delivery.
The design and coordination of operating policies and practices are critical elements of strategy-specific decision making. This leads to: Managing by Competitive Theme! Doing the Right Things! 4. The figure refers to a speed-focused (process quality) restaurant. Reading from the left side of the figure, managers make decisions that shape activities, including cooking procedures, menu items, inventory management, tools and equipment, and training. The execution of the speed-focused value proposition occurs through strategy-specific decisions that design and implement specific activities.
Three generic corporate-level strategies are discussed: (a) conglomerate, (b) hygienic, and (c) leveraged strategies: 18 C O M P E T I T I V E S T R AT E G Y not occur automatically. The lawn and garden firm must make strategy-specific decisions to implement its hygienic corporate strategy. If the company succumbs to the temptations of acquiring summer and winter equipment, its corporate strategy degenerates to a conglomerate relationship. 1 1. Consider your firm, one you are familiar with, or one in a case study or simulation.