Grounded Theory in Management Research (SAGE Series in by Karen Locke

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By Karen Locke

This booklet describes the grounded concept technique for association and administration researchers wanting to completely comprehend the probabilities and demanding situations of this technique. It brings jointly the commonly dispersed discussions of grounded theory's good judgment and practices, restoring the grounded conception variety of qualitative examine for college students and lecturers of association and management.

This booklet is very beneficial for graduate scholars enthusiastic about quantitative reports of organizational and managerial lifestyles, and for lecturers educating examine tools classes in administration and association experiences.

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Park and the faculty present at Chicago reinforced in Strauss the need to go out into the field to discover what was really happening; they underscored the value of advocating reform based on careful fieldwork, and stressed the importance of under­ standing the structural conditions in which social phenomena were situated because it was context that provided meaning. Herbert Blumer, who was on the faculty at Chicago at the time, introduced Strauss to the work of Mead. In this relationship between Blumer and Strauss, the conceptual and methodological tenets of sym­ bolic interactionism were stressed.

Second, meaning arises from social interaction communication between and among individuals - and not from the object. Meaning arises from the social interactions people have with others in their world. Also, because communication is at the core of interaction, the importance of language and other symbolic phenomena is underscored. The classic illustration of this point is Howard Becker 's (1953) study of drug use. In this study, the relationship between meaning and interaction is high­ lighted as Becker came to understand that it was through interaction with other marijuana users that individuals learned how to smoke the drug, how to interpret and respond to its effects, and how to develop connoisseurship .

Similarly, they shared a conviction that theory needed to be intimately connected to rich observational data. I would take this point further, arguing that their primary concern was 30 GROUNDED THEORY IN MANAGEMENT RESEARCH the development of a different kind of social theory - one in which empirical research and theory were tightly coupled - rather than a different kind of research methodology. Accordingly, I believe the title of the Discovery book with its emphasis on 'discovery' in relation to achieving a particular kind of conceptual product, 'grounded theory,' reflects this.

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