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By Craig S. Fleisher
“I think that this publication will fill a good want for either full-time aggressive intelligence practitioners, and people trying to upload analytical talents to their managerial device kit.”--Bill Fiora, accomplice and Founder, Outward Insights “All practising managers and enterprise determination makers might be thankful to Fleisher and Bensoussan for displaying them how their research paintings can turn into extra rigorous and their process much less informal. settle for no imitations. this can be the true article.” --Sheila Wright, Director of the aggressive Intelligence-Marketing Interface instructing and study Initiative (CIMITRI) at Leicester company tuition, De Montfort collage The Definitive How-To advisor for company and aggressive research remodel uncooked info into compelling, actionable company innovations resolution the questions executives ask–“What?” “So What?” and “Now What?” Today’s 24 most useful options: easy methods to decide upon them, the right way to use them for everybody who plays research: managers, specialists, useful experts, and strategists a very new publication through the authors of the preferred Strategic and aggressive research enterprise good fortune starts with deep readability approximately your festival and what you are promoting setting. yet, at the same time facts amassing has better dramatically, few enterprise pros understand the cutting-edge recommendations for interpreting their information. Now there’s a entire, immensely sensible consultant to today’s most sensible instruments and strategies for answering difficult questions and making actionable suggestions. company and aggressive research starts with end-to-end counsel at the research approach, together with defining difficulties, keeping off analytical pitfalls, making a choice on instruments, and speaking effects. subsequent, the authors supply exact courses on 24 of today’s most dear research versions: concepts that experience by no means been introduced jointly in a single ebook before.They provide in-depth, step by step tips for utilizing each technique–along with lifelike tests of strengths, weaknesses, feasibility, and company price. you're flooded with info. This e-book may help you rework that facts into actionable insights and suggestions that company determination makers can't and won't forget about. Craig S. Fleisher and Babette E. Bensoussan commence with a realistic primer at the technique and context of industrial and aggressive research: the way it works, easy methods to steer clear of pitfalls, and the way to speak effects. subsequent, they introduce their specific FAROUT procedure for selecting the best instruments for every task. The authors then current 24 of today’s most useful research methods.They hide “classic” recommendations, corresponding to McKinsey 7S and research, in addition to rising recommendations from a number of disciplines:economics,corporate finance, sociology, anthropology, and the intelligence and futurist groups. for every, they current transparent descriptions, heritage context, strategic rationales, strengths, weaknesses, step by step directions, and references. the result's a publication you could depend on to fulfill any research problem, regardless of how complicated or novel. the basics of commercial and aggressive analysisGoals, methods, pitfalls, deliverables, and merits aggressive research techniquesNine Forces, aggressive Positioning, enterprise version, SERVO, and provide Chain Analyses firm research techniquesBenchmarking, McKinsey 7S, Shadowing, Product Line, and Win/Loss Analyses Environmental research techniquesStrategic Relationships, company acceptance, severe good fortune components, using Forces, and kingdom hazard Analyses Evolutionary research techniquesTechnology Forecasting,War Gaming, Event/Timeline, symptoms and caution Analyses, and extra monetary, probabilistic, and statistical techniquesBasic information, Competitor money circulate, research of Competing speculation (ACH), and Linchpin Analyses desk of Contents: Preface 1. company and aggressive research: Definition, Context, and merits 2. appearing the research strategy three. keeping off research Pitfalls four. speaking research effects five. utilizing the FAROUT approach 6. research (The 9 Forces) 7. aggressive Positioning research eight. company version research nine. SERVO research 10. provide Chain administration (SCM) research eleven. Benchmarking research 12. McKinsey 7S research thirteen. Shadowing 14. Product Line research 15. Win/Loss research sixteen. Strategic courting research 17. company acceptance research 18. serious luck elements research 19. nation probability research 20. riding Forces research 21. occasion and Timeline research 22. know-how Forecasting 23. struggle Gaming 24. symptoms and caution research 25. Historiographical research 26. Interpretation of Statistical research 27. Competitor funds circulate research 28. research of Competing speculation 29. Linchpin research Index
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Extra info for Business and Competitive Analysis: Effective Application of New and Classic Methods (paperback)
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He was the 2006 President of the Board of Directors of the international Society of Competitive Intelligence Professionals (SCIP), inaugural chairman of the Board of Trustees of the Competitive Intelligence Foundation (Washington, 52/1629 DC), founding editor of the Journal of the Competitive Intelligence and Management, is an SCIP Fellow, and is on several editorial boards of journals in the intelligence field. Author or editor of eight books and scores of scholarly articles and chapters, Craig has been recognized as one of Canada's top MBA professors by Canadian Business magazine, is named in the Canadian Who's Who, and has taught university and executive courses in the strategy, analysis, and competitive intelligence areas for nearly two decades.
The basic structure of the chapters containing the analytical techniques is common throughout the second part of the book and contains the following format: • Short Description—A brief definition of the purpose and objective of the analytical model to provide an analyst with a quick and handy reference guide. • Background—To place the model in context of management, this section outlines a broad description of 65/1629 the history behind the development of the analytical technique. • Strategic Rationale and Implications—Understanding the strategic thinking and implications associated with a particular analytical technique is important in order to evaluate the appropriateness of a particular tool.
Step 4: Preparing for Your War Game Step 5: Playing the Game Step 6: After the Game Case Study FAROUT Summary Related Tools and Techniques References Endnotes 24 Indications and Warning Analysis Short Description Background Strategic Rationale and Implications Strengths and Advantages Weaknesses and Limitations Process for Applying the Technique Step 1: Establish the Set of Indicators Step 2: Establish Meaning Behind Indicators 37/1629 Step 3: Validate and Rank Indicators Against Threshold Levels to Determine When Warnings Need to Be Issued Step 4: Determine and Recommend Appropriate Firm Responses to the Warning Summary FAROUT Summary Related Tools and Techniques References Endnotes 25 Historiographical Analysis Short Description Background Strategic Rationale and Implications Strengths and Advantages Weaknesses and Limitations Process for Applying the Technique Step 1-Develop a General Proposition Step 2-Collect Primary Information Step 3-Collect Secondary Information Step 4-Select the Best Sources for the Third Draft 38/1629 Step 5-Reporting Case Study-Australian Menswear Retailer FAROUT Summary Related Tools and Techniques References Endnotes 26 Interpretation of Statistical Analysis Short Description Background Strategic Rationale and Implications Strengths and Advantages Weaknesses and Limitations Process for Applying the Technique Percentage Changes Percentiles and Quartiles Normal Distribution and Bell Curve Summarizing Data with One ValueCentral Tendency Standard Deviation Comparing Data 39/1629 Regression Analysis Correlation P-Values FAROUT Summary Related Techniques References Endnotes 27 Competitor Cash Flow Analysis Short Description Background Strategic Rationale and Implications Strengths and Advantages Weaknesses and Limitations Processes for Applying This Technique Future Cash Flow Analysis Tip Sheet on Cash Flow Analysis Case Studies Historic Cash Flow Analysis: Burns Philp Future Cash Flow Analysis: Power Brewing FAROUT Summary 40/1629 Related Tools and Techniques References Endnotes 28 Analysis of Competing Hypotheses Short Description Background Strategic Rationale and Implications Strengths and Advantages Weaknesses and Limitations Process for Applying the Technique Step 1: Identify the Possible Hypotheses to Be Considered Step 2: List the Significant Evidence in Support of and Against Each Hypothesis Step 3: Prepare a Matrix with Hypotheses Across the Top and Evidence Down the Side Step 4: Refine the Matrix Step 5: Draw Tentative Conclusions About the Relative Likelihood of Each Hypothesis by Trying to Disprove It 41/1629 Step 6: Analyze How Sensitive Your Conclusion Is to a Few Critical Pieces of Evidence Step 7: Report Conclusions Step 8: Identify Milestones for Future Observation That May Indicate Events Are Taking a Different Course Than Expected Summary FAROUT Summary Related Tools and Techniques References Endnotes 29 Linchpin Analysis Short Description Background Strategic Rationale and Implications Strengths and Advantages Weaknesses and Limitations Process for Applying the Technique Linchpin Assumption Sensitivity Analysis 42/1629 Process for Using Linchpin Analysis in Assessing Risk FAROUT Summary Related Tools and Techniques References Endnotes Index Acknowledgments I, Craig Fleisher, want to express my gratitude and thanks to a number of friends and colleagues without whose help the book could not be written.